Kitchen to Couch
Creating a digital delivery platform for those that want to use local, fresh ingredients and produce, curated by Chefs in their local area.
Offered Features for Consumers
Under 50
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Get chef curated meal kits.
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Sharing your own version of the recipe on social media.
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Building a resilient community of food enthusiasts and chefs.
Above 50
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Receive chef curated meal kits.
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Caters specifically to those with compromised immune systems.
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Elderly and people with compromised immune systems get priority.
Offered Features for Restaurant Owner
Creating Oppurtunities
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Opportunity to showcase their recipes.
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Sell products such as sauces, jams etc.
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Free advertising, outreach
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Opportunities to host events at restaurants
Building Relationships
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Connect them with local restaurants.
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Easily update what produce they have in stock daily.
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Aids in maintain profitability in the absence of farmers markets and other community events
City of Dallas
Operational Planning
Kitchen to Couch will act as the middleman between restaurants and consumers. This is an emergent need in modern times with prevalent, through lockdowns and the pandemic.
Consumers can scroll through different meal kits offered by local restaurants.
After the consumer selects meal kits to order. Kitchen to Couch, the delivery drivers pick up the prepared meal kits for delivery consumer’s door step.
Restaurants source all of their ingredients, as well prep the packaging of all meal kits. Customer service ensures daily communication within the network of Kitchen to Couch members.
Strategic Planning
Elderly and people under 50 are the main customers segments.
High quality meals at low prices offering variety of menus.
Curated recipes for a shorter cooking time and reduction in kitchen mess.
Aiming to build a network of loyal customers in and gain 10% market share in first year.
Marketing through direct mail advertisement, Social media campaign, local farmers, grocery stores.
Contract with local restaurants, Adhering to Covid19 Safety policy .
References:
bplans. (2022). food-preparation-business-plan/strategy-and-implementation-summary. Retrieved from https://www.bplans.com: https://www.bplans.com/food-preparation-business-plan/strategy-and-implementation-summary/
Building Community Support
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Connecting locally owned restaurants with local farmers and produce.
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Company has a $10k annual budget for community support which includes various activities like distributing masks, providing food and many planned activities
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Promotes healthy lifestyle choices and sustainable consumerism.
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Helps community members remain engaged while isolated and maintain ties to their community.
Supporting Restaurants
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Supporting locally owned restaurants through the financial strain of the pandemic and aiding them in competing with fast food giants.
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Generating employment in the community, people who use bikes to deliver get higher tips.
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Opportunities to host events at restaurants to generate sales
Financial Planning
Considering our Annual cost to be a total of $1.3M we calculated what should be our mark up price on the meal plans based on the assumption that 1 driver is making 1 delivery per hour for 1st year.
Calculations
Based on the calculations we came up with a mark up value of 10%.
Employee Safety And Well Being
Employe Safety
All employees must have up-to-date vaccinations
We are ensuring Annual RT-PCR COVID testing for all employees.
Flexible work schedules and shifts for all personnel.
Live location tracking of all delivery personnel to ensure their safety at all times.
Minimal contact between the delivery personnel and customer
Employee Well Being
Continuous training of employees to manage expectations, customer feedback and physical/mental challenges.
Personnel’s personal needs/requirements will be taken into account by their direct supervisors.
Competitive pay with benefits, sick time, PTO and retirement plans.
Annual summer & winter outings, monthly lunches/team - building events.
Team Members and Bibliography
Team Members
Kaholie Revi, Brianna Baird, Siddhant Kaushik, Bhavin Dholakia and Rohit Kulkarni
Bibliography
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Cording, J. (2020, May 02). Freshly launches new B2B program to help companies offer employee meals for remote and essential workers. Retrieved June 18, 2022, from https://www.forbes.com/sites/jesscording/2020/05/01/freshly-launches-new-b2b-program/?sh=c81937d43afa
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Waida, M. (2021, October 27). What is employee wellbeing and why does it matter? Retrieved June 18, 2022, from https://www.wrike.com/blog/what-is-employee-wellbeing-why-does-it-matter/